I went on a mad privacy purge, no actually it was more like a privacy armament build-up a couple of days ago, thanks to @gorditamedia‘s re-tweet of Giga-Om’s post, “Your Mom’s Guide to Those Facebook Changes, and How to Block Them”. Whew, that was a mouthful. It was a day after I complained about how Facebook was telling me that I should link my profile to these pages they had so kindly connected to me, thanks to my profile information. The Giga-Om post then informed me that this profile-page linking situation was only one of the various ways Facebook was trying to be the one-stop data-collection hub of the Web.
The same day as my rant however, was Jessica Vascellaro’s piece in WSJ entitled “Facebook Wants to Know More Than Just Who Your Friends Are”.
Facebook Inc. announced an ambitious plan to get its tentacles further out into the Internet by better linking people, places and things, as it looks to turn a massive audience into a pool of well-understood consumers.
A centerpiece of the changes involves a simple button, offered to other Web sites, that says “Like.” For free, other Web sites can install a Facebook “Like” button that users can click on to signal their interest in a piece of content, such as a band or an article. The user’s approval then shows up on his or her Facebook page, with a link back to the site.
The idea is that other Web sites will drive traffic back to Facebook.com, and in turn receive traffic from Facebook. Other sites can also offer personalized modules, telling individual users what their Facebook friends have done on the site, such as review a restaurant.
It’s a good read and I am fucking terrified.
It’s not an “interne”twork anymore. It’s an “informationnet”work, an insatiable beast that I shan’t feed any longer. Except for the link-sharing on my wall, dangit it’s so handy!